Jug it!

Milk Bag & Fancy Pitcher
Image by avail via Flickr

I’ve recently been discovering the Green side of the web, and was amazed by the numbers and the quality of such websites and blogs, not only worldwide but also UK-based, as I’ve been doing a bit of work with Tesco lately.

I got to know extremely interesting campaigns, informative websites, real-life-situations blogs, inspirational stories, and cool products.

One of the ideas I liked the most is JugIt, a (guess what?) jug specifically designed to work well with milk bags. Milk bags are particularly clever and “easy” on the environment when compared to the regular milk bottles, as they use 75% less plastic. The jug is very easy to use and it only takes three steps to have your milk ready for your cup. It is now available for purchase at some Tesco and Sainsbury stores (with full list on the JugIt website), as well as Ocado.

Of course, you can only use it if your store sells milk bags, which, again, it’s not as common as it probably should be.

All in all, I think it’s a great idea and above all a very simple one to implement in your dayliy life, as it realy does not change your “behaviour” (you still buy milk, and you still pour it in your cup, only thing you need to do is put the bag in the jug, and wash it between uses). I’ve been using it only for a couple of weeks but I’m very happy with it, and I hope stores find the milk bags worth keeping (as in, I hope they sell) because I’d really like to keep on using it.

(Please note, this is not a paid post, nor it has anything to do with what I’ve been working on lately. I just like the idea)

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About Matteo

Matteo completed a Masters degree in Digital Humanities at King’s College, London, and worked on property search at Lokku Ltd. Matteo currently works in the magical kingdom of Social Media analytics at We Are Social. Mac user, loves Northern Soul and Ska music, as well as watching Football. You can meet him at MatteoStarri.com or Google+.
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